|
| Direct Marketing Malaysia |
| Tuesday, June 26, 2007 |
Similar to the post below, Direct Marketing Malaysia is a popular business model. Even if some countries e.g. Japan don't allow this business, it is still popular in the other countries especially in South East Asia.
WHAT IS DIRECT MARKETING MALAYSIA?
The distinguishing characteristic of this method of marketing is that the direct seller or retailer initiates contact with the potential customer instead of waiting for the customer to come to a store or some permanent place of business.
The direct seller or direct retailer, therefore, is a person who sells consumer products and renders a service by direct personal contact with the consumer - usually, but not always in the consumer's home. In Malaysia, direct selling or direct retailing is a diversified business with sizeable product categories. It is increasingly becoming a significant distribution channel within the country's total retail enterprise system.
It offers a high growth alternative to a retail system, still lagging behind in accommodating the changing and busier lifestyle of Malaysian consumers. |
posted by Kelvin Hui @ 1:47 AM  |
|
|
|
|
| About Kelvin Hui |
|
Name: Kelvin Hui
About Me: I.T. Skinhead
See my complete profile
Name: Apisith Chawla
About Me: Owner of the online
silver jewelry store, &
friend of Kelvin Hui
|
| Previous Post |
|
| Archives |
|
| Networks |
|
|
| Powered by |
  |
|
